I help teams get closer to the real customer problem before they overinvest in solutions. That means sharper interviews, better hypothesis design, clearer signal synthesis, and practical decisions about where product-market fit is most likely to emerge.

I work on the questions that determine whether a product gets traction: target segment, entry wedge, positioning, messaging, channel strategy, and early sales motion. The goal is not a big launch for its own sake, but a repeatable path to demand.

I really like the approach Superhuman took for example.

I design lightweight systems that help teams execute with more clarity and less friction. That can include planning rhythms, ownership, decision-making, internal workflows, and the operational structure needed to move quickly without creating chaos.

I focus on where AI can create real leverage across research, outreach, operations, knowledge work, and customer-facing workflows. The emphasis is not novelty. It is practical adoption: better processes, faster execution, and more time for work that actually requires judgment.

I enjoy opening new paths to growth through partnerships, commercial strategy, and relationship-driven business development. That includes identifying the right partners, shaping the value proposition, managing the outreach process, and turning conversations into durable momentum.